We are the venture investment arm of H&M Group. We back entrepreneurs who will transform our industry over the coming decades.
We invest for minority ownership in companies led by brilliant entrepreneurs, where we can add value by investing both capital and knowledge.
Portfolio highlights
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Infinited Fiber Company enters the next strategic phase under new leadership
Infinited Fiber Company announces that Petri Alava, co-founder and CEO since the company’s founding in 2016, will step down from his role on May 31, 2025. Chief Operating Officer Sahil Kaushik will serve as acting CEO from June 1, 2025. Petri Alava will continue supporting the company as Senior Advisor through the end of November. The Board of Directors has initiated the search for a permanent successor.
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Outerknown To Release Its Iconic Blanket Shirt In A First-Of-Its-Kind Seaweed-Based Fiber
In its continuing commitment to responsible sourcing practices, Outerknown will soon release a limited-edition run of its iconic Blanket Shirt made with Kelsun™, a seaweed-based fiber created by next-generation materials company Keel Labs. This launch marks the first-ever commercially available garment made with Kelsun.
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10 years of Sellpy
The idea of Sellpy was born 10 years ago in Michael Arnör’s parents’ room when the founder returned from his studies abroad and discovered many things in his room that he wanted to sell. Together with his friends Oskar Nielsen and Philip Gunnstam he founded Sellpy – A unique circular business model, which enables for a sustainable, modern and personal customer offer and experience.